Macroblock

Macroblock showcases its innovations at CES 2025, taking place over 4 days from Tuesday, January 7, to Friday, January 10. With the theme “Driving the Next Wave of Automotive Innovation,” Macroblock teams up with partners Hirosawa and Springteq to unveil its latest automotive product portfolio, featuring solutions for automotive lighting and display applications. By participating in this global event, Macroblock aims to foster meaningful collaborations with attendees from around the world, uniting stakeholders across the supply chain to accelerate advancements in the automotive industry.

Macroblock aims to foster collaborations with attendees from around the world at CES 2025

Located at Booth 3160 in the West Hall of the Las Vegas Convention Center, Macroblock presents a diverse range of exhibits, including automotive displays, interior lighting, and exterior lighting solutions. The highlights of the exhibits are outlined below:

Advanced LED Driver ICs for Automotive Applications

The personalized emblem light, linear ambient light and smart dimming reading light showcased at this exhibition utilize the LED driver IC, MBI6034Q. This 12-channel constant-current IC supports 16-bit grayscale for richer color performance and offers long wire data transfer feature. Currently, the MBI6034Q has been successfully integrated into the interior ambient lighting of the Honda’s Ye P7 model and is being showcased at Macroblock’s CES booth.

The personalized emblem light, linear ambient light and smart dimming reading light utilize the MBI6034Q

The center information display and haptic buttons apply the MBI6330Q. This 24-channel driver supports an 8-scan design and 16-bit grayscale. This IC enables “dot correction by zone” to achieve optimal brightness uniformity and supports “high luminance mode”, enhancing warning symbol visibility and in-vehicle entertainment usage. Furthermore, the MBI6330Q includes advanced features such as error detection, error report, and signal disconnection mode to enhance system stability and reliability.

The center information display and haptic buttons apply the MBI6330Q

For planar ambient light, illuminated embroidery and multi-finish decorative part, Macroblock uses the MBI5352Q. This 48-channel constant-current LED driver IC supports 32-scan design and 16-bit grayscale. Equipped with dynamic energy-saving technology, it effectively mitigates overheating, ensuring reliable operation.

The planar ambient light, illuminated embroidery and multi-finish decorative part use the MBI5352Q

The MBI6352Q powers the head-up display (HUD). With 48 channels and a 4-scan design, this chip can control up to 192 local dimming zones per unit. Its high-current capability ensures superior display clarity in dark and dim environments, providing drivers and passengers with a safer and more comfortable in-car experience. 

The MBI6352Q powers the head-up display (HUD)

The passenger entertainment display, built on a glass substrate, is powered by the MBI6306Q LED driver IC. This 6-channel chip operates on a static backlight architecture. Meanwhile, the interactive signal display (ISD) adopts the MBI5780Q, a highly-integrated driver IC that supports a 90-scan design and 16-bit grayscale. Its common-cathode architecture ensures low power consumption without compromising performance. 

The passenger entertainment display is powered by the MBI6306Q; the interactive signal display (ISD) adopts the MBI5780Q

CES, the world’s most influential consumer electronics exhibition, attracts professionals and innovators from across the globe each year. Macroblock aims to leverage this exhibition as an opportunity to engage deeply with experts, academics, and industry partners in the automotive field, working together to drive continuous breakthroughs and innovation in the automotive industry.

About Hirosawa

Since 1999, Hirosawa has been a leader in providing interior decorative solutions to the automotive industry. In 2020 we became a fully integrated systems provider by adding lighting and LIN/CAN technology to our list of products produced in-house. Our goal is to enhance your vehicle’s interior and exterior with style and functionality, creating a personalized and captivating space. Hirosawa has partnered with more than 30 global customers and understands what is required to succeed in the world of decoration and lighting.

About Springteq

Springteq Electronics Corp. was established in New Taipei City, Taiwan in the spring of 2009. Springteq is focusing on the high definition / full color HUD development with virtual optical technology. It has advanced optical core technology and innovative automotive HUD products and is the first to introduce the world's first high-resolution full-color HUD that can be connected to a smartphone. In recent years, the company has developed the next generation head-up display technology - PHUD and cooperated with the Industrial Technology Research Institute and Macroblock, Inc. to apply related technologies to demonstrate the complete PHUD solution at CES 2025(Booth 41802, LVCC, South Hall). Our goal is to provide our customers with unique advanced design and high quality products.