Macroblock

Macroblock has partnered with Timewaying to develop the 3D LED cinema screen “HeyLED”. HeyLED cinema screens have been launched in theaters in China's big cities, such as Beijing, Wuhan, Shenzhen and Taiyuan, and officially settled in Krikorian Theatre in Los Angeles, USA at the beginning of this year. The HeyLED cinema screen creates an unbelievable 3D immersive experience in high-end theaters through cutting-edge technology, bringing audiences sharp, realistic, and fantastic image effects. Macroblock believes that LED cinema screens will continually contribute to the revolution of cinema and lead the moviegoing experience to the next level.

Macroblock corporates with Timewaying to launch the 3D LED Cinema Screen“HeyLED”

Timewaying’s latest HeyLED cinema screen officially opened in Krikorian Theatre Hall 6 in Los Angeles this January. This LED cinema screen is 10 meters wide and 5.5 meters high with Hollywood DCI certification. Moreover, the HeyLED cinema screen adopts Macroblock’s LED display driver IC to achieve cinema screen requirements such as high contrast, high brightness and high HDR, allowing the audience to enjoy brilliant 3D cinematic viewing.

This January Timewaying’s HeyLED cinema screen officially opened in Krikorian Theatre in Los Angeles, USA

Macroblock driver IC equipped with the HeyLED 3D cinema screen has excellent output current accuracy to ensure brightness uniformity. Furthermore, it realizes 16-bit grayscale and 4KHz refresh rate at or beyond the 32-scan design, so that the low-grayscale performance is wonderful and the color gradient is smooth. Therefore, the images are more delicate and vivid, enhancing the visual quality of the moviegoing experience.

Compared to traditional cinemas which use DLP projectors that rely on reflective imaging and cannot present true colors, LED cinema screens feature self – luminous that can reach high contrast, high brightness, wide color gamut and high refresh rate, providing the audience with delicate pictures and vivid colors. In addition, LED cinema screens have a wide viewing angle and a full theater space. Based on the principle of optical illusion, it could create an effect of no screen and no medium, thereby achieving 3D performance.

Macroblock believes that as a next-generation exhibition technology, the 3D LED cinema screen technology will continue to drive visual innovation in the theater industry, and create a new standard for future film production. Macroblock and Timewaying will constantly invest in the LED cinema screen field and anticipate that more cinemas will adopt 3D LED screens in the future, offering the audience a more immersive, enjoyable, and unique viewing experience.

Additional Information

Compared to traditional DLP projectors, LED cinema screens have the following advantages:

1. 1. Higher brightness: LED cinema screens have higher brightness, providing clearer and brighter images.
2. 2. Higher contrast: LED cinema screens have better contrast ratios, enabling more realistic images.
3. 3. Wider color gamut: LED cinema screens can display a wider color gamut, making color representation more vivid and lively.
4. 4. Higher refresh rate: LED cinema screens can provide higher refresh rates, displaying smoother dynamic images.